Born X Raised (often stylized as BornxRaised) is more than just a clothing brand—it’s a cultural statement rooted deep in the streets and history of Los Angeles. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), Born X Raised emerged from a desire to protect and celebrate the fading traditions and communities of the city, particularly those displaced by gentrification and rapid urban change. Over the years, the brand has grown into a recognizable force in streetwear, distinguished by its unapologetic authenticity, bold aesthetics, and commitment to telling the real stories of L.A.'s overlooked neighborhoods.

At its core, Born X Raised.com/is a love letter to the Los Angeles that mainstream media often ignores. From Venice to Compton, from Boyle Heights to Inglewood, the brand draws inspiration from the city’s patchwork of cultures, histories, and struggles. This local pride is evident in their designs, which frequently incorporate old English lettering, Catholic imagery, and references to the streets and landmarks that define L.A. For Spanto and 2Tone, it was never just about making clothes—it was about creating something that the people of their city could identify with and call their own.

The backstory of Born X Raised is inseparable from the personal journeys of its founders. Spanto, hailing from Venice, grew up witnessing firsthand how gentrification slowly chipped away at his neighborhood’s identity. Long-time residents were pushed out as property values soared, and the sense of community that once bound people together began to erode. 2Tone, with roots in different parts of the city, shared a similar disillusionment with the commodification and erasure of L.A.'s working-class heritage. Together, they set out to build a brand that would stand as a testament to resilience and loyalty to one’s roots.

In terms of style, Born X Raised leans heavily into graphics and typography that carry weight and meaning for those familiar with Southern California's subcultures. Their collections often feature slogans like “On the Turf” and “Gentrification is Genocide,” stark reminders of the political and social undercurrents that shape their mission. There’s an unmistakable edge to their designs—raw, aggressive, and defiant—that resonates with people beyond just the fashion world. Their aesthetic pulls from Chicano art, gang lettering, skate culture, and the tough but beautiful realities of street life, blending these influences into a cohesive identity that stands out in the crowded streetwear scene.

Despite starting with limited resources, Born X Raised quickly garnered attention from both locals and global tastemakers. Their authenticity struck a chord in an era when many brands appeared more interested in trends than substance. Collaborations played a key role in amplifying their reach. Over the years, Born X Raised has partnered with heavyweights like Nike, Converse, and the Los Angeles Dodgers, crafting limited-edition pieces that fuse their gritty style with mainstream appeal. Yet, even as their fame grew, the brand never strayed from its foundational ethos—it remained deeply tied to the city that birthed it.

One of the most defining features of Born X Raised is its loyalty to community. The brand has consistently used its platform to give back, hosting block parties, art shows, and events that celebrate local artists, musicians, and skaters. These gatherings are more than just marketing—they're acts of cultural preservation, bringing together generations of Angelenos to share in their collective heritage. By doing this, Born X Raised acts as a bridge between the old and new, ensuring that the voices and traditions of marginalized communities are not lost amid the city's ongoing transformation.

The story of Spanto himself adds a deeply human layer to the brand’s narrative. Diagnosed with cancer at a young age, Spanto's battle with illness became public knowledge as he continued to helm the brand during his treatment. His resilience and determination to not only survive but also to thrive became an inspiration to many. Under his leadership, Born X Raised didn't just grow as a business—it evolved into a symbol of fighting spirit and staying true to one’s roots no matter the odds.

Tragically, Spanto passed away in 2023, leaving behind a powerful legacy that continues to drive the brand forward. His death marked the end of an era but also reinforced the importance of what Born X Raised stands for. In the aftermath, fans, collaborators, and the larger streetwear community rallied around the brand, honoring Spanto's vision by keeping the spirit of the movement alive. The impact of his work is still felt in every drop, every graphic, and every event that carries the Born X Raised name.

Today, Born X Raised stands tall as one of the few streetwear brands that has managed to maintain its authenticity while achieving commercial success. It represents a rare balance between staying true to grassroots culture and navigating the global fashion landscape. With each new release, the brand continues to push the envelope, addressing social issues while celebrating the distinct flavor of Los Angeles.

In a world where streetwear is increasingly commodified and detached from its origins, Born X Raised remains a powerful reminder of what the culture is really about: community, identity, struggle, and pride. It’s not just about wearing a shirt or a hat—it’s about carrying a piece of history and standing in solidarity with the stories and people that built the streets. For fans across the world, wearing Born X Raised is a statement of authenticity and resistance, a badge of honor that connects them to the gritty, vibrant soul of L.A.

As the brand moves into the future, it continues to build on the foundation laid by Spanto and 2Tone, blending tradition with innovation, and local stories with global resonance. Born X Raised has carved out its own lane in the streetwear universe, not by chasing trends, but by staying fiercely loyal to its origins. And in doing so, it has become not just a brand, but a movement—a defiant voice echoing from the streets of Los Angeles to the world.